CEO of Cheong Hing Store Ltd. | Founder & CEO of One Belt One Road Eurasian Center
Homer Yu is a recipient of Medal of Honor (HKSAR) and Chevalier de L’ordre National du Merite of France.
Mr. Yu is CEO of Cheong Hing Store Ltd. and a successful wholesale & retail market trader with nearly 40 years of experience in the market. His trading portfolio includes branded wine and spirits, skincare and household products. He is also CEO of Cheong Hing VinSac, Youthful Technology International Ltd., and Youthful Wonder Ltd.
He is the Founder and CEO of One Belt One Road Eurasian Center in Huangpu District (Guanzhou) and Halal International (China Hong Kong Macau) Ltd.
He has been Member of the 10th, 11th & 12th NPC HKSAR Representative Election Committee, the Consumer Council (2002-2008), the Chinese People’s Political Consultative Conference (HuangPu Guangzhou 廣州市黃埔區), the China Light and Power – Customer Consultative Group (CCG) and was an elected Member of the Quality Tourism Services Association Governing Council (Retailer Category).
He is Honorary Life President of The Cosmetic & Perfumery Association of Hong Kong and President of The Professional Validation Centre of Hong Kong Business Sector, as well as Chairman of the Better Business Environment Committee (QTSA), The Professionals’ Committee – Kowloon Federation of Associations, and The Incorporated Owners of Cheong Hing Building.
He became a Honorary Senior Fellow 榮譽資深院士 (The Professional Validation Centre of Hong Kong Business Sector) and received Honorary Decoration – Chamber of Beauty Culture & Cosmetics of All – China Federation of Industry & Commerce.
He holds a Master of Science (NUI.)