In line with President McMullin’s vision to refresh CACCI’s brand and project a more dynamic, forward-thinking, and youthful identity, the CACCI Secretariat recently undertook a redesign of the Confederation’s logo. A professional designer was engaged to develop a modern and impactful visual identity, reflecting the evolving role and ambitions of CACCI in the global business community.

​Following the design phase, the proposed logos were presented to CACCI officers for feedback. After careful consideration, a new logo was selected, marking a significant step in the Confederation’s ongoing efforts to strengthen its brand and better represent its mission in today’s fast-changing business environment.

The refreshed logo symbolizes CACCI’s commitment to innovation, leadership, and relevance in the 21st century, while honoring the organization’s legacy as a platform for business collaboration across Asia and beyond.